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A Non-Profit National Financial Literacy Initiative

Building a Financially Aware Bharat

Empowering India's youth with structured knowledge about money, investing, and financial responsibility — because good financial decisions start with the right education.

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✦ Free initiative — no cost to students or institutions

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Our Mission

Why Samruddh Bharat?

India's young investors deserve real education, not viral misinformation. We are here to bridge that gap — one campus at a time.

1M⁺

Our commitment to educate 1 Million Students across Bharat through structured financial literacy programs

Target: 2028

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Campus Programs

On-campus sessions conducted in collaboration with colleges and universities across India.

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Expert-Led Workshops

Sessions conducted by experienced financial professionals with real-world knowledge.

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Misinformation Awareness

Teaching students to identify financial scams, unregulated advice, and misleading finfluencers.

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Student Communities

Building a network of financially aware student communities across India's campuses.

The Challenge

Why Students Need This

India's young investors can open trading accounts in minutes — but no one is teaching them the fundamentals.

Social Media Finance

Students start investing after Instagram reels and YouTube shorts that ignore real market risks.

Unverified Stock Tips

Telegram and WhatsApp groups share tips without research, accountability, or proper explanation.

Unrealistic Expectations

Screenshots of big trading gains create the illusion that markets are a quick money-making machine.

High-Risk Entry

Many beginners jump straight into options trading without understanding leverage or downside risk.

No Financial Foundation

Core concepts like budgeting, emergency funds, and diversification are rarely taught in colleges.

Unregulated Finfluencers

SEBI has increased action against misleading content — yet millions still follow unverified advice online.

Curriculum

What Students Will Learn

Foundational financial education every young Indian should understand — focused on awareness, discipline, and responsibility.

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Basics of Personal Finance

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Budgeting & Money Management

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Introduction to Investing

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Mutual Funds & Equity Markets

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Understanding Financial Risks

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Long-Term Investing Mindset

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Identifying Misleading Advice Online

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Importance of SEBI-Registered Experts

How We Reach You

Our Programs

Multiple engagement formats to make financial literacy accessible to every student across India.

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Campus Financial Literacy Programs

On-campus sessions conducted in collaboration with colleges and universities, bringing structured financial education directly to students.

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Financial Awareness Workshops

Interactive workshops explaining personal finance and investing basics in an engaging, accessible manner for all students.

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Expert-Led Sessions

Sessions conducted by experienced financial professionals who bring real-world market knowledge and regulatory awareness.

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Student Community Building

Building a national network of financially aware student communities, creating peer-to-peer learning ecosystems on campuses.

The Visionary Behind the Initiative

Meet the Founder

Shailendra Awasthi

Founder & CEO, Zdvisor

IIM Ahmedabad XLRI Jamshedpur Wipro CLSA

"My vision is to create solutions that empower India — uniting financial literacy with real wealth-building opportunities for every citizen, not just the privileged few."

Shailendra Awasthi is a technology-driven entrepreneur with over a decade of experience in the startup and consulting ecosystem. An alumnus of IIM Ahmedabad and XLRI Jamshedpur, he blends management excellence with hands-on entrepreneurial insight.

He has held leadership roles at Wipro and CLSA, before moving into entrepreneurship where he founded and scaled ventures including LOCOFF. Most recently, he served as Senior Technology Partner at CLA Global Indus Value Consulting (CLA IVC), advising global CXOs on digital transformation, automation, cybersecurity, and AI/Gen AI adoption.

Driven by the mission to democratize financial advice for Bharat, he founded Zdvisor — bridging the trust gap between investors and advisors. Zdvisor enables investors in Tier-2/3/4 cities to access SEBI-registered experts, brokers, and wealth managers, ensuring personalized and trustworthy guidance.

Samruddh Bharat is the natural extension of that mission — bringing financial literacy to India's youth before they begin their financial journeys.

Automation & AI / Gen AI

Data Analytics

Cybersecurity

BFSI & Wealth Tech

Financial Inclusion

Custom Product Development